The Family Online Safety Institute Welcomes NetEase as Newest Member

Washington, D.C. --  Today, the Family Online Safety Institute (FOSI) announces that NetEase Games will become its newest member company. NetEase Games is a leading global developer and publisher of video games, with a portfolio of titles and IP covering mobile, console and PC. 

The mission of NetEase Games is to create engaging online experiences and original thought-provoking games that leave a lasting impression on players across a range of genres. This membership reinforces the company’s long-standing advocacy for online safety and commitment to providing a trusted, safe and respectful environment for all players.  

“We are thrilled to have NetEase Games in membership, “ said Stephen Balkam, FOSI CEO. “Their efforts to prioritize creating safe and positive gaming environments are a great example of best practices and their global perspective will be a valuable addition as we continue to refine what a positive approach can look like, within gaming and other platforms.”

NetEase Games has been a proactive industry leader for online safety for nearly 20 years and is committed to achieving a healthy and balanced approach to gaming. The company has actively participated in the development of game industry group standards involving parental guidelines for platforms, content self-auditing processes and education on age-appropriate games. NetEase Games also partners with a number of nonprofit organizations to develop and distribute educational resources for parents and legal guardians on how to keep their children safe online.

In 2005, NetEase Games adopted safety measures across its PC games and regularly updates the company’s safety policies. In 2019, NetEase Games launched the NetEase Parent Care Platform in China allowing parental control over gameplay time and upgraded the platform in 2020 with “teenager mode” that limits time and spending. In 2021, the NetEase Games’ Minors Protection Center was established, becoming the first independent center in China dedicated to the protection of minors. NetEase Games will be represented by Amy Cano, Legal, NetEase Games.

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About FOSI 

The Family Online Safety Institute is an international, non-profit organization that works to make the online world safer for kids and their families. FOSI convenes leaders in industry, government and the non-profit sectors to collaborate and innovate new solutions and policies in the field of online safety. Through research, resources, events and special projects, FOSI promotes a culture of responsibility online and encourages a sense of digital citizenship for all. FOSI's membership includes many of the leading Internet and telecommunications companies around the world.

About NetEase Games

NetEase Games is the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), developing and operating some of the most popular mobile and PC games in markets including China and Japan. As one of the world’s largest incubators of quality online game content, NetEase Games is dedicated to supporting the growth of innovative studios around the globe and growing an international presence along the way. To complement its self-developed games and world-class R&D capabilities, NetEase Games also partners with other industry leaders including Mojang AB (a Microsoft subsidiary) and other global game developers to operate some of the most popular international online games in China. For more information, please visit neteasegames.com.