Erin Reilly is Creative Director & Research Fellow for Annenberg Innovation Lab at USC's Annenberg School for Communication and Journalism and Executive Director of Blackstone LaunchPad @USC. In her role, she oversees all aspects of lab programming, product design and mentoring students in developing applications and business ideas using digital media and how it impacts society. Her research focuses on new media literacies, transmedia play and learning, social entrepreneurialism, audience engagement and the future of media and entertainment.

Having received multiple awards, such as Cable in a Classroom’s Leaders in Learning, Erin is a recognized expert in the development of processes and resources for educators and students and conducts field research to collect data and help shape the field of digital media and learning. Erin has successfully designed and implemented the Annenberg Innovation Lab’s CRUNCH Student Design Challenge. This incubator supports student teams to learn new skills, meet industry leaders, and learn about what it takes to design new products, and in the past four years, two of the winning teams have gone on to accelerators and launch their startups. Erin has also developed the lab’s Think & Do ideation session to engage the wider community in re-envisioning the media and entertainment industry. This ideation process was a finalist in the MIX prize awarded through Harvard Business Review and McKinsey.

Reilly is a graduate of Emerson College and has her Master of Fine Arts degree from Maine Media Workshops + College. She is a member of the Academy of Television Arts & Sciences, the Vice President board member of NAMLE (National Association for Media Literacy Educators) and serves on advisory boards, such as PBS Emmy-award winning Sci Girls and National Assessment of Educational Progress where she is helping to develop the first technology and engineering literacy assessment. Erin consults with private and public companies in the areas of mobile, creative strategy and transmedia projects.