Sara DeWitt

Senior Vice President and General Manager, PBS KIDS, PBS

As Senior Vice President and General Manager, PBS KIDS and Education, Sara DeWitt is responsible for the strategic direction of the dynamic educational media service that supports children, their parents, teachers and caregivers, and local communities.

Ms. DeWitt leads a cross-disciplinary team at PBS KIDS – the #1 educational media brand for kids – sparking children’s curiosity across streaming video, broadcast, games, and other platforms through content development, multi-platform asset distribution, educational product creation, creative production, and marketing and brand engagement. She also oversees PBS’s formal educational offerings, including PBS LearningMedia, a digital platform that offers free media-centric classroom resources to PreK-12 educators.