What’s the Deal with Age Assurance?

As technology becomes more deeply woven into our daily lives, so does the need to make digital spaces safe and suitable for every age group.

Our new explainer video, “What’s the Deal with Age Assurance?,” introduces the concept of age assurance, explaining what it is, how it works, and why it is becoming an essential part of creating safer online experiences. Designed to be clear and accessible, the video introduces key terms to help all audiences better understand the issue, and how platforms are approaching safety and privacy in age-appropriate ways.

From websites to apps, it explores how tools like age verification, age estimation, and age-gating work, and why simply knowing a person’s age is only the first step toward creating safer spaces online. The video also looks at the shared responsibility among developers, policymakers, and technology providers to find the right balance between privacy and protection.

FOSI’s goal is to help everyone get the most from the internet safely and responsibly. For a more detailed look at our work, see our resource Balancing Safety and Privacy: A Proportionate Age Assurance Approach. Together, these materials highlight how proportionate, privacy-preserving systems can support safer, more age-appropriate online experiences.

Click here to watch the video and learn more.