Mathias Gredal Nørvig is the Chief Executive Officer of SYBO, the mobile games studio behind the hit game Subway Surfers. Originally joining the company as Managing Director in 2014, Nørvig was named CEO in 2017. He is a founding member of Playing for the Planet and the Sustainable Games Alliance and serves on the board of SYBO, NIMBI Gamelab, Vision Denmark, and more. He also acts as an ad hoc advisor to the Danish government and co-authored a book, Gaming for Good.