Justin Breton is the Director of Brand Experiences & Partnerships at Walmart & oversees all digital & emerging experiences that drive meaningful customer engagement, including interactive video content platforms, in-store & at-home AR experiences, immersive commerce brand destinations, & all owned & operated shoppable livestreams.

In 2023, Justin launched Walmart Discovered, Walmart’s immersive brand destination on Roblox, which allows players to discover games, experiences, & UGC that are designed by top community creators & voted on by users. In April 2024, Walmart was the first to launch real-world commerce on Roblox in Walmart Discovered. More recently, Justin’s team launched Walmart Realm, the first-ever social-inspired & influencer-curated immersive commerce experience.

Prior to Walmart, Justin oversaw strategic partnerships & integrated campaigns at Squarespace & Foursquare. Justin has been recognized as one of Brand Innovators’ 40 Under 40 & was one of Business Insider’s 14 Rising Stars of Brand Marketing in 2024. He lives in Brooklyn, New York with his husband, Will, & Pomeranian, Winston.

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