Natasha Jackson, Head of Public Policy and Consumer Affairs at the GSMA, is responsible for public policy and regulatory issues arising from mobile content services. Natasha leads the GSMA's work on promoting responsible self-regulatory approaches to mobile content services. She was responsible for the development of a global code of practice on mobile spam and has recently developed educational toolkits for mobile operators outlining issues and good practice in the areas of age-sensitive commercial content and child protection. She also leads the GSMA's global mobile initiative against child sexual abuse content (child pornography). Natasha has a broad telecommunications background, having worked in the sector for over 15 years. She started her career at Cable & Wireless and has worked internationally across fixed and mobile business in both blue chip and start up environments.