The Coming Wave of Child Influencer Regulation

What protections do kids have when their childhood becomes content? With the rapid rise of child and family influencers, this question has never been more urgent.

The US enacted its first child labor laws in the early 1900s that established minimum ages for work, prohibited jobs for minors, and implemented financial protections for child actors, known as the Coogan Law. Now, the definition of work has evolved, and an unprecedented number of minors have not only carved out careers as influencers, but also as the breadwinners of their families.

In response, states are increasingly stepping up to protect kids’ financial interests and empower child content creators to control their digital footprints.