Baroness Kidron is a Crossbench Peer in the UK House of Lords and Chair of 5Rights Foundation. After 30 years as an award-winning film director, Kidron was appointed to the House of Lords where she has been a world leading advocate for digital regulation and accountability, most particularly in relation to children and young people under the age of 18. She is best known as the architect of the Age Appropriate Design Code, which prompted a radical redesign of digital products and services to protect the safety and privacy of children.  

Baroness Kidron is the Founder and Chair of 5Rights Foundation, a charity whose mission is to build the digital world children and young people deserve. 5Rights has pioneered a range of international treaties, policies and programmes and voluntary standards, and has worked with governments and international organisations on developing policy and practice to change the digital world and acknowledge the rights and needs of children. She is currently working with bi-partisan lawmakers in California to introduce California Age Appropriate Design Code Bill.

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